Yandex, also known as the Google of Russia, is getting Twitter's full firehose feed of tweets. The move is part of Yandex' new social search push.
Yandex (NASDAQ: YNDX), also
known as the Google (NASDAQ:GOOG) of Russia, has struck
with Twitter to license the microblog's full firehose feed of public
tweets for its blog search engine.
Financial terms of the deal,
announced Feb. 21, were not disclosed.
Twitter posts of users who
tweet in Russian, Ukrainian, Belarusian or Kazakh, as well as top feeds in
other languages, will be included in Yandex's blog search results.
Also, users who search for
information on Twitter will find the same results via twitter.yandex.ru.
Users can search by user name or by hashtag.
With somewhere between 60
and 65 percent of the Russian search market, Yandex is easily the leading
search engine in that country, mirroring Google's influence and reach in the
U.S. Yandex, which went public last year, also operates in Ukraine, Kazakhstan,
Belarus and Turkey.
Yandex' deal with Twitter,
which should boost the search engine's traffic and profile in Russia, recalls
the firehose deals Twitter struck with Google and Microsoft a couple years ago.
has retained its deal with the microblog
, which sees over 250 million
tweets broadcast on its platform each day. Google and Twitter could not come to
terms on a new deal last July, leaving Google without a real-time search
For Yandex, the deal with
Twitter is part of Yandex's
play to focus on social search
, which the company will use to better
differentiate itself from Google, which has 25 percent of the Russian search
Yandex today rolled out a
beta version of a people finder, which lets Web users in Russia see all public
profiles of a person with accounts on social networks and blogs, such as VKontakte,
Facebook, LiveJournal and Odnoklassniki.
Yandexs index has about 250
million personal profile pages hosted on various blogging platforms and social
Google offers its own social
search effort, dubbed "Search, plus your world." This service
integrates with the company's Google+ social network to inject relevant posts
and photos into users' search results.
However, it chose not to
include results from Facebook or Twitter. Twitter
and Google also recently tussled
in the media over Search, plus your world,
with Twitter crying foul over being left out of Google's social search indexing