Indexing & Search Engine: You Are Google's Guinea Pig, So Get Used to It, Stupid
Follow Dan Russell, a member of the Search Quality team doing user experience research for Google, as he explains how the search engine giant conducts field studies to improve the user experience. In tests that recall your Psychology 101 lab days, humans are the rats searching for the various kinds of informational cheese. Russell says Google determined the old advanced search engine was a turn-off, so Google refreshed it. The experiment also revives the argument about whether Google is making us stupid or not. Check out these slides. What do you think?