Bang the DRM
Jupiter Research expects Digital Rights Management to increase to $274 million by 2008.Digital Rights Management (DRM) marketplace was worth $36 million in 2003, according to a Jupiter Research survey of 800 people. Jupiter expects the DRM market to increase to $274 million by 2008. "I think theres a stigma around DRM," said Peter Sargent, senior analyst at Jupiter Research. "Its associated with the digital audio/video entertainment space, and there is a lack of familiarity with it. People dont understand what they can get from a DRM solution."
Sargent said the real threats to a companys data are the everyday mishaps that go on in the workplace, not malicious intent on the part of individuals trying to steal data.