Company Tries To Help "Good" E-mail Marketers
Return Path is a unique company that aims to bring order to the chaotic world of e-mail. Their business is focused on e-mail marketing that is sent with the permission and, ideally, enthusiasm of the recipient. Return Path only works with marketers who sign warranties that all the addresses they have were properly gathered, meaning recipients affirmatively opted to receive e-mail.
Read the full story at Fortune.com