IBMs Pearson: Time to Tackle Privacy Is Now
Pearson: I think the question is, How do you do a better job in terms of being more efficient at it and spending less to do it? [For example,] if you go to any one of our 4 million IBM Web pages where information is collected, youre given a choice to opt in or out. How do we implement that opt-out in an organization such as ours, which is incredibly big with lots of Web sites and lots of databases behind those Web sites? ... The execution of it needs to improve in its efficiency and cost-effectiveness.