Kundra Considers Opening Federal Website Cookie Jar
Federal CIO Vivek Kundra proposes removing the ban on placing tracking cookies on federal Websites and instead adopting a policy of using cookies to provide better customer service and allow for enhanced Web analytics.The Obama administration is considering reversing a nine-year ban on the use of tracking cookies on federal Websites. In a July 27 Federal Register notice, the White House Office of Management and Budget said the administration is considering a three-tiered approach to the use of tracking cookies.
"The goal of this review is for the federal government to continue to protect the privacy of people who visit federal government Websites while at the same time making these Websites more user-friendly, providing better customer service and allowing for enhanced Web analytics," the notice stated.
"This past June, we blogged about ways to enhance citizen participation in government through basic policy changes, including revisions to the current policy on Web-tracking technologies. We heard a lot of informal comments on that blog, so we decided to pursue the more formal comment route through the Federal Register," Federal CIO Vivek Kundra blogged July 24 on the White House's Office of Science and Technology Policy Website.
Kundra further noted, "Cookies have become a staple of most commercial Websites, with widespread public acceptance of their use. For example, every time you use a 'shopping cart' at an online store, or have a Website remember customized settings and preferences, cookies are being used." According to Kundra's blog, the proposed three-tier government approach to using cookies would involve: (1.) "Single-session technologies, which track users over a single session and do not maintain tracking data over multiple sessions or visits;" (2.) "multisession technologies for use in analytics, which track users over multiple sessions purely to gather data to analyze Web traffic statistics;" and (3.) "multisession technologies for use as persistent identifiers, which track users over multiple visits with the intent of remembering data, settings or preferences unique to that visitor for purposes beyond what is needed for Web analytics."