Microsoft Ships Third MS CRM Patch
Patch turns off an email tracking feature that a few customers complained about.Microsoft Corp. on Friday released a patch for its recently released Microsoft CRM application suite, allowing users to turn off a feature that some had found to be more of a hindrance than a help. The patch, the third issued for MS CRM since it shipped in late January, involves a feature called the "generated unique ID" or GUID. The GUID is a reference number attached to e-mail messages sent by the system so salespeople can associate the message with the correct customer and identify e-mail threads. While Microsoft, of Redmond, Wash., had seen this feature as a benefit with the idea that it would add context to customer contacts and relate connected e-mail trails to give the salesperson the so-called "360-degree view" of the customer, some early adopters found the feature to be more of a drawback. One example showed a GUID approximately 40 characters long, combining random numbers, letters and hyphens.
Users who complained said that the GUIDs made e-mail subject lines look unprofessional and confusing and distracting to customers. They also complained that the GUIDs made e-mails vulnerable to spam filters, which are often set to block e-mails with random characters in the subject line. Microsoft officials said that in their own testing, the GUIDs did not trip spam filters.