Small Businesses Unprepared for Disasters, Emergencies
AT&T launches an online tool to help businesses improve disaster preparedness after a spate of reports show it lacking.On the heels of several reports highlighting the perilous state of small-business disaster preparedness in the U.S., AT&T launched the Safeguard Your Business initiative to shine new light on the importance of small businesses being prepared for disasters and emergencies. The company cited reports from the Insurance Information Institute, which found up to 40 percent of businesses affected by a natural or man-made disaster never reopen, and an Ad Council survey that reported nearly two-thirds (62 percent) of small-business owners do not have an emergency plan in place for their business. AT&Ts initiative includes the launch of its interactive, 10-question Quick Check for Disaster Prep online tool, which allows small businesses to assess their state of preparedness for emergencies and disasters. The tool rates the business from a scale of 1 to 10 and offers suggestions on how businesses can be better prepared. It also integrates with the American Red Cross Ready Rating program, which provides a more in-depth assessment of readiness.
The key for all of us, including small-business owners, to help recover and survive during and following disasters is being properly prepared, Jonathan Epstein, American Red Cross scientific advisory council member and developer of Ready Rating, said in prepared remarks. We see this as a stark reality through the eyes of our local chapters and volunteers, who are on the front lines every day, dealing with the aftermath of tornadoes, hurricanes, fires and other emergencies.