Symantec and Armorize have partnered to launch AdVantage, a cloud-based scanner that can find malvertisements on a Web page infecting site visitors.
Symantec and Armorize
Technologies have teamed up to launch a new cloud-based scanner to find and
block malicious advertisements online.
Symantec AdVantage will give
publishers and site administrators the ability to inspect ads running on their
Websites for hidden malware, Symantec and Armorize Technologies said Oct. 17.
The service was announced at the Online Trust Alliance's Online Trust Forum
2011 in Washington, D.C.
Attackers are increasingly
using
malicious
advertisements, also known as "malvertisements," to distribute malware on
Websites, Wayne Huang, co-founder and CEO of Armorize, told
eWEEK. Huang noted that just because a
site displayed malvertisements did not mean the site had been hacked. The
Website owner may retain control of the site, but the criminal can still
compromise users by taking advantage of online ads.
"Malvertising poses a
serious risk to online publishers and their customers, reputation and revenue,"
said Fran Rosch, vice president of identity and authentication services at
Symantec.
For example, the
London
Stock Exchange Website was flagged by Google as being malicious in February
when some of the ads on its third-party ad network turned out to be serving up malware.
While the London Stock Exchange didn't technically serve up malware, users
attempting to visit the site were nonetheless hit by drive-by-download attacks.
Malvertising attacks take
three forms: cyber-attackers hack Websites and inject malware directly into
banner ads; they compromise the ad network and infect the files being served up
to customers; or they pose as legitimate advertisers and submit malicious ads.
Instead of hacking a site to
inject code, it is much easier to create a "fake identity for $10,
$20" and
submit
an ad to the network that would be displayed on several sites at once,
Huang said. Attackers can hit more users with a drive-by-download attack via an
ad network much more efficiently than compromising a high-traffic Website, he
said.
Symantec AdVantage will
scan, detect and report all instances of malvertising detected on a Web page.
The scanner sees the site as a standard user and pulls the ad tags for its
analysis. Since it is not an inline service, there is no impact on the network
performance and nothing for the customer to do beyond providing the URL that
the service will scan and protect, according to Matt Huang, co-founder and COO
of Armorize, told
eWEEK.
Once malware is detected,
the service automatically alerts the customer with information about the
identity and location of the offending advertisement so that site
administrators can remove it from the site. Publishers would be able to see
statistics collected by the scanner and compare the quality of ads and the
"safety" of the advertising networks with which they work.
"Up until now, even the
largest publishers do not possess insight into exactly what ads are presenting
to their visitors," Wayne Huang said.
Symantec will provide the
sales team and support staff, Geoff Noakes, director of business development at
Symantec, told
eWEEK. The AdVantage
service will be powered by Armorize's HackAlert malware-detection engine.
Armorize Labs researchers used the engine to uncover recent malvertising
campaigns that struck premier online networks such as Google Doubleclick and
Yahoo Yield Manager.
"You would think the
larger ad exchanges would be more secure," but ad networks have a hard
time managing the large volume of ads, Matt Huang said.
Many of the smaller ad
platforms also are likely to have more vulnerabilities than some of the larger
ones, making it lucrative to compromise the entire platform to hit a wide
number of publishers at once, according to Wayne Huang.
Symantec AdVantage will officially be
available to publishers in mid-November. Symantec is currently accepting
applications for a six-month long "market preview" in which customers
have access to the full service for free. Pricing has not yet been determined,
as the preview will help Symantec determine what kind of pricing scheme will
work best for this kind of a service, Noakes said.