The FTC says phone numbers and names must be visible.
Telemarketers are now required to
transmit their telephone numbers and other caller-ID information under new
rules that took effect this week. Along with their telephone numbers,
telemarketers will be required to transmit their names to caller-ID
readers where technically possible, the FTC said. Telemarketers may
alternatively transmit the names and phone numbers of the companies for
which they are selling products, the FTC said. Read the full story at