The Grinches of Online Holiday Shopping - Confusing Comparisons

 
 
By eweek  |  Posted 2007-11-20 Email Print this article Print
 
 
 
 
 
 
 
 
According to the National Retail Federation's 2007 Consumer Intentions and Actions Survey, consumers plan to do more than 30 percent of their holiday shopping online. Here are some of the Grinches you may run into-and some tips on avoiding them.
 
 
 
Beyond the bait-and-switch issue, comparison sites are an excellent tool for shopping for goods that are presumably identical, such as shrink-wrapped software or a specific printer model. But watch for small changes in model numbers that cause the compari
The Grinches of Online Holiday Shopping - Confusing Comparisons
 
 
 
 
 
 
 
 
 
 
 

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