The FTC is saying that it wants to give Web users a "Do Not Track" option when surfing to certain Websites. But what the organization forgets is that Web privacy is dead.
Federal Trade Commission has proposed a new "Do Not Track" option
that would allow Internet users to stop certain Websites from gathering data
about them when they surf to sites. The offering could also stop targeted
advertising from impacting users whenever they are on a site. The FTC wants to
see the functionality built into browsers.
some might be excited at the possibility of maintaining privacy while surfing
the Internet, the reality is, Web privacy is on the way out. While some groups
continue to fight for privacy, the majority of Web users don't seem to care
about it. And their actions on social networks and elsewhere indicate that
absolute Web privacy is a thing of the past. It's unfortunate, but it's
becoming abundantly clear.
on to find out why any sense of privacy on the Web is an illusion.
The social world is growing
networks have been the main reason why Web privacy is on the decline. For
years, people have been going to social sites, sharing personal information
about themselves and uploading photos. By engaging in those activities, users
are enjoying a better Web experience, but compromising their privacy each step
of the way.
The users don't necessarily want it
harder and harder for someone to make the case
that the average Web user
really wants to be private on the Internet. After all, if folks are sharing
their interests on Facebook, telling the world where they are on Foursquare and
using Facebook Connect across several other sites, it doesn't seem that they
care all that much about the possibility of privacy.
It's too easy to find information anyway
a matter of seconds, the average, savvy Google Search user can find just about
anything they want about a person. Through People Search services, they can
determine where a person lives, where they're employed and a lot more. As a
result, no matter how badly some folks want privacy, they need to realize that
finding information about them is becoming easier by the day.
The revenue potential is too great
proves to be a real hindrance to companies
that are trying to use the data
they've gathered to generate revenue. After all, the more information a company
knows about a user, the more effectively they can use ads or product placement
to capitalize. Although firms still regularly face outcries over privacy, they
realize that those complaints die down over time, and the revenue benefits of
offering less privacy far outweigh those of succumbing to pressure.