How Sun Plans to Sell Project Blackbox - ' Outside the Box ' (
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Sun has long claimed that data centers are too complicated, costly, power-hungry, and difficult to cool and manage. Not many data center managers would disagree.
To its credit, Sun has been proactively looking "outside the box" for new approaches to this problem, which grows with the increasing amount of data needing to be stored.
It turns out that the opposite of "outside the box" happened.
"Sun thinks way inside the box for a new datacenter solution," quipped Charles King, principal of Pund-IT Research in Hayward, Calif., in a headline he would have written.
"At one level, the mobile datacenter concept sounds a bit goofy," King wrote in his weekly newsletter. "Sure, they can build it, but does the companys list of potential commercial opportunities for Project Blackbox hold water? Yes and no.
"There is growing hype around Web 2.0 startups (especially after last weeks Google/YouTube deal), but few are garnering enough ready cash (through VCs or buy-outs) to afford Suns radical new solution."
The same might be said about developing nations and alternative energy-(i.e., solar and wind power) rich areas, King said.
"However, the advanced military operations, oil and gas exploration that Sun is touting, along with other sectors that leverage high performance computing (HPC) solutions could offer some real possibilities for Project Blackbox deployments, particularly if customers have generous funding," King said.
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