Avaya is unveiling its plans for integrating products acquired from Nortel's enterprise business. Avaya's plan is aimed at eliminating overlap while protecting Nortel customers, who not only will want to avoid any rip-and-replace scenarios but also will be courted by Avaya competitors. Avaya also said it is keeping Nortel's data products, including switches and routers.
Avaya is rolling out an integrated product road map that officials say aims
to protect Nortel Networks customers and create a strong unified communications
, unveiled Jan. 19, Avaya officials also said they intend to keep
Nortel's data product lines, including switches, routers and wireless
The announcement comes a month after Avaya closed the $915 million deal for
Nortel's enterprise business, part of the yearlong fire sale conducted by
Nortel after filing for bankruptcy protection a year ago.
Some analysts have said that Avaya's acquisition of Nortel's Enterprise
Solutions business has pushed
the company past
Cisco Systems in the enterprise telephony space. Avaya
officials sound like they want to push whatever advantage they're getting from
the Nortel deal.
"The integrated road map we're outlining today supports Avaya's
commitment to providing customers with the advanced communications capabilities
they need to manage and grow their organizations," Alan Baratz, senior
vice president and president of global communications solutions at Avaya, said
in a statement. "In developing the portfolio, our guiding principle was to
deliver the most compelling and cost-effective systems and services to
customers and partners."
Protecting the investments made by Nortel customers will be important for
Avaya going forward as it fends off rivals who will be looking to siphon off
Nortel customers with migration plans of their own.
In the highly competitive UC
(unified communications) space
, Avaya said it will continue to make its
Aura communications platform the centerpiece, but will integrate a host of
Nortel technologies, including its ACE
(Agile Communications Environment) application development platform.
here to see what the hot issues are for UC in 2010.
Avaya released its SIP (Session Initiation Protocol)-based Aura platform in
March 2009. The platform is designed to help businesses unify their
communications networks. Avaya Aura is aimed primarily at large and midsize
Avaya also said it will not end the life of any Nortel products beyond those
older offerings already slated to go away. The company will continue to reinvest
in such Nortel products as its Application Server 5300 and Communication Server
1000 and 2100. The one product Avaya officials are recommending that Nortel
customers start moving away from is Nortel Multimedia Conferencing, saying that
Avaya's Media Exchange offers a richer experience and that Avaya will continue
to invest in that technology.
For customers, the integration of these products with Avaya Aura means that
Nortel and Avaya PBX-based products will work with the SIP-based VOIP (voice
over IP) offerings. Customers will see cost savings in not having to replace
older PBX systems or in training employees on new systems.
For small and medium-size enterprises, Avaya is bringing such products as
its own Integral 5 and Nortel's Norstar offerings under the Avaya IP Office
umbrella, and will integrate Nortel features, interfaces and phones with IP
Office to help Nortel customers protect their previous investments.
Avaya also is offering the Avaya Software Communication System, a SIP-based
product acquired from Nortel that help SMEs that want to manage unified
communications from the data center.
Regarding their decision to keep Nortel's data products, such as switches
and routers, Avaya officials said the networking offerings are a key part of
their plug-and-play communications vision. The move also circles back to their
efforts to protect Nortel customers' investments and to keep them in the Avaya