BroadSoft is integrating iLinc's Web communications tools to create the BroadCloud Web Collaboration offering.
BroadSoft is leveraging its acquisition
of iLinc Communications to push its way into the burgeoning Web-based
BroadSoft officials announced Oct. 3
that they have completed the purchase of iLinc, which includes the company's
Web collaboration tools aimed at enterprises that touch on a wide range of
sectors, as well as government agencies and educational institutions.
BroadSoft will incorporate iLinc's Web
collaboration into its larger unified communications (UC) portfolio targeting
enterprises and the company's customer base of more than 450 global service
providers. iLinc's Web communications technology is being rebranded as
BroadCloud Web Collaboration, a software-as-a-service (SaaS) communications
"Whether it is through strategic
acquisitions or in-house development, we remain committed to offering an
extensive, innovative range of unified communications services that empower
global service providers to meet the evolving communication needs of their
enterprise and consumer customers," BroadSoft CEO Michael Tessler said in
a statement. "With BroadCloud Web Collaboration, our global service
provider customers can now offer a branded, comprehensive Web collaboration
service at a competitive price with the goal of earning higher margins versus
reselling other services."
The iLinc acquisition and BroadCloud
Web Collaborations services will bring BroadSoft into greater competition with
other UC and online communications vendors, including Cisco Systems, Avaya and
BroadSoft officials said their service
provider customers will see a host of benefits through the company's BroadCloud
portfolio, including the ability to offer high-margin Web-based communications
services. It also will provide service providers with a branded Web
collaboration service that integrates all of the service providers' UC
capabilities, according to BroadSoft.
In addition, the officials touted the
Web-based service management tools from BroadSoft that the service providers
can use to not only provision their UC services, but also to bill their
BroadSoft officials will demonstrate
the BroadCloud Web Collaboration services during the BroadSoft Connections 2011
show in Phoenix Oct. 16-19.