Cisco is looking to make it easier for companies to widely adopt video collaboration through new endpoints, recording offerings and video search capabilities.
is continuing to expand its video conferencing offerings, rolling out a host of
new and upgraded devices designed to make it easier for users to collaborate
via video, and to produce and share video with others.
The Feb. 24
announcement comes a week before Cisco's Partner Summit 2011 in New Orleans,
and is the latest evidence of the big bet Cisco is putting on video. Company
officials have said that more than half all Internet traffic now is
video-based, and that number will go to more than 90 percent by 2014. In
addition, businesses will continue to adopt video conferencing as a way to
reduce travel costs and improve employee productivity.
eliminate travel? No," Guido Jouret, CTO of Cisco's Emerging Technology Group,
said in an interview with eWEEK. "Will it take a significant bite out of it?
said another indication of corporate interest is the change of discussion about
the subject over the past couple of years.
ago, the conversation was, -Why video?'" he said. "Now I'm seeing the
conversation changing to, -How video?'"
Cisco wants to
push that transition along. The company's new offerings include products
designed to make it easier for businesses to deploy video throughout their
organizations. It follows on the company's announcement in November 2010 that
it was video-enabling all its endpoints
, officials said.
rolling out its TelePresence Content Server 5.0, acquired via the company's
purchase of Tandberg. The offering, which will be available in March, gives
customers a complete video recording and streaming capability, and it
integrates with Cisco's Show and Share video conferencing platform. In
addition, Cisco has added French and Spanish capabilities to Show and Share,
and has integrated with Cisco's Quad enterprise social-networking platform.
3500 (Media Experience Engine) will make it easier for customers to find,
record and deliver video, thanks to its integration with Cisco's Pulse
analytics-based video search capabilities. The integration will enable MXE 3500
users to tag word and speakers in videos for easier search. The offering also
includes a new interface and live streaming of video to Cisco Digital Signage
unveiled its TelePresence System 1300 Series, which includes a 47-inch display
for offices or conference rooms, and the TelePresence Touch, a 12-inch display
with a touch-screen interface with one-button capabilities. Cisco also is
putting a video camera and 5-inch high-resolution display on two new IP phones,
the 8941 and 8945.
Jouret said he
expects Cisco's efforts to expand its video collaboration offerings will help
drive interest in video conferencing among businesses. Already corporations are
seeing benefits in such areas as training and meetings, as well as during
mergers and acquisitions, and banking and retail environments.
the savings in travel could be significant, he said. Jouret noted that Cisco
has widely adopted video conferencing as a way of saving money. For example,
Jouret said he has reduced his travel expenses by about 75 percent over the
past two years, while meeting with two to three times as many customers.
interest grows, so does competition among vendors. Cisco is seeing pressure
from a number of other video-conferencing companies, including Polycom,
Hewlett-Packard and Logitech's LifeSize Communications business.