While vendors and business executives alike are excited about the promise of desktop video collaboration, interest is low among workers, few of whom have access to the technology, Forrester says.
Video conferencing is becoming increasingly popular as businesses
look for ways to improve employee productivity while driving down
costs, and desktop video is gaining attention from technology vendors
and businesses alike.
Companies such as Cisco Systems, Hewlett-Packard,
Microsoft and IBM are looking for ways to make it easier for workers to
take advantage of video collaboration anywhere, including from the
convenience of their desks. Businesses are beginning to see the promise
and invest in the technology.
However, according to a study by Forrester
Research, while business executive may be excited about what desktop
video conferencing can mean, that same enthusiasm is not being shared
by the majority of their employees.
"Be aware ... that this technology is still working
its way into the hands of business users," Forrester analyst T.J. Keitt
said in the Jan. 26 report. "Forrester's workforce data reveals that
most of the workforce doesn't have access to and isn't bullish on using
desktop video for business purposes."
The desktop is a natural extension of the overall
video conferencing push, according to Keitt. Already a rapidly growing
number of consumers are using such technology-look at Skype and Apple's
FaceTime-Webcams are getting better and less expensive, and many PC
monitors-as well as a growing number of smartphones-are offering
integrated cameras for video conferencing.
There also is a growing push by business
executives, according to the Forrester report, which surveyed more than
5,400 information workers. Fifty-six percent of businesses have
deployed a room-based or desktop-based video-conferencing system, Keitt
said. Vendors are seeing those numbers and are making a push.
Cisco executives expect that within a few years,
more than 90 percent of all Internet traffic will be video-based, and
that video will be a key driver in a collaboration market that they
expect could reach $30 billion or more. Cisco has been aggressive in
rolling out video conferencing products at all levels, from
enterprise-size TelePresence systems on down to Umi, a telepresence system
for the home.
More recently, Vidyo, which already is partnering with HP
in video collaboration technology, announced Jan. 25 a plug-in for IBM's Lotus Sametime
unified communications platform that will extend HD video conferencing to the user's desktop or laptop via the Internet.
At about the same time, HP announced that it was
beginning to sell-through partner Ingram Micro-its HP Visual
Collaboration lineup, which includes a desktop client and executive
desktop system. HP introduced its initiative
in November 2010.
However, according to Keitt's report, there's a
disconnect between what vendors and executives are pushing and what
information workers are looking for. One point made in the Forrester
report was that right now, most of the desktop video conferencing
technology is being used in small segments of companies. For example,
while 33 percent of workers surveyed said their company has desktop
video systems, only 15 percent said they had access to them. In
addition, it's the upper-level executives who are most interested in
the technology, and who use it most. Forty-two percent of directors use
desktop video conferencing, 40 percent of vice presidents and 38
percent of owners or CEOs, according to Forrester By contrast, only 7
percent of individual workers say they use the systems.
In addition, for the time being, interest among
those individual workers is low. About 72 percent of workers said they
didn't want desktop video conferencing, compared with 13 percent who
don't have it but do want it. Another 13 percent use it, and while 2
percent said they have desktop video conferencing but don't use it.
Given that, both businesses and vendors need to be
methodical and patient when rolling out desktop video systems, Keitt
said. Given the relatively low percentage of workers who want desktop
video conferencing, start implementations with those people, with the
hopes that such a move will spur further adoption, he said.
"To find them, start by looking among manager and
executive ranks, a group that may already be getting significant value
from the technology," Keitt wrote. "Also speak with employees already
using other video technologies, such as room-based video, to learn
whether extending video capabilities to their desks warrants further
Also, let those workers figure out the best uses
for themselves. According to the survey, 51 percent of the workers who
use the systems use desktop video conferencing for routine internal
communications. The second most popular use was executive meetings,
followed by distance learning and training, customer meetings and
brainstorming sessions, according to Forrester.
Other popular uses included partner meetings,
improved connections with remote workers, R&D activities and
Such information will give vendors and executives
direction on where to start their implementations. In addition,
following the workers' lead could also speed up the adoption process.
"Tracking how employees use desktop video in the pilot is essential to
gaining buy-in for expansion of the initiative," Keitt wrote.