The popular Voice over Internet Protocol service Skype is
eyeing a separate partnership that would bring its low-cost video chat
and calling services to Google and the social networking site Facebook,
according to a Reuters report.
The decision is being considered after Skype decided to delay its $100
million IPO (initial public offering), and the deal with Facebook could
be worth between $3 billion and $4 billion, while a Skype IPO would
fetch $1 billion, according to Reuters sources that are directly
involved in negotiations.
Skype first announced its intention to go public in August 2010, but
after Tony Bates, a former senior vice president of Cisco Systems, was
appointed chief executive of Skype in October, the IPO was delayed.
Facebook CEO Mark Zuckerberg is involved with Skype about a
partnership, according to Reuters sources, while Skype is also
considering an IPO for the second half of 2011. "When a company is not
going public and it has been on file for a long time, one way or
another something is going to happen," one source told the news service.
Skype, founded in 2003 and based in Luxembourg, had an average 124
million connected users per month in the second quarter of 2010. Skype
users made 95 billion minutes of voice and video calls in the first
half of 2010, approximately 40 percent of which was video. Skype is
owned by an investor group led by Silver Lake and which includes eBay,
Joltid Limited and Skype founders Niklas Zennström and Janus
Friis, the Canada Pension Plan Investment Board and Andreessen Horowitz.
A joint venture with either Google or Facebook would seem to make
sense for the company—in late April, Skype announced Qik Video
Connect--a new version of Qik for Google’s Android operating system.
Qik Video Connect offers ways to share videos with Facebook users.
Google currently offers a chat service and VOIP service that gives
users the ability to call anywhere in the U.S. for free, while Facebook
currently offers its users a (much-maligned) messaging platform.
Skype is also bolstering its relationships with advertisers: In
March, the company announced the launch of advertising in Skype
software, which will appear in the Home tab of Skype for Windows
starting this week. This move represents the first time that
advertising will appear in Skype. Groupon, Nokia, Universal Pictures
and Visa are among first brands to advertise on Skype. Since the ads
are on Skype, advertisers can add a “Click & Call” button in the ad
as another call to action. In addition, it allows users to share the ad
to their Facebook or Twitter accounts, and with one click, ads can also
be closed with the “Close Ad” button.
While Skype mulls a partnership with the two tech giants, the social
networking site aimed at business professionals, LinkedIn, announced in
March that it filed a registration statement with the Securities and
Exchange Commission for a proposed IPO of its Class A common stock. The
number of shares to be offered and the price range for the offering
have not yet been determined, but the company said a portion of the
shares will be issued and sold by LinkedIn, and a portion will be sold
by certain stockholders of LinkedIn.