3D Movies Now a Huge Trend

By Chris Preimesberger  |  Posted 2009-06-04 Print this article Print

Stereoscopic 3D movies that require red-and-blue glasses are all the rage right now. Disney Pixar's first such production, "Up," premiered on May 29; about two dozen more from other producers are scheduled for release by major studios in 2009 and 2010.

But Alioscopy's product is not stereoscopic 3D. Autostereoscopic 3D is a completely different technology, but it's not nearly ready for movies or television prime time yet. The entire ecosystem of the movie and television industries would have to be upgraded-not unlike weaning the world off oil for transportation purposes.

"Display advertising definitely is the first step for us," Alioscopy CEO Philippe Roche told eWEEK during a presentation at the Autodesk Gallery at the 1 Market Street building here in downtown San Francisco. "We have some good early adopters that have come up with some creative ideas on how to expose signage tools, using our technology."

Alioscopy demonstrated its 42-inch LCD autostereoscopic 3D display, which is now a part of the design collection, in the Autodesk Gallery.

"The next step might be movie theater communication [display screens in movie theater lobbies, airports or on the street] using our technology. It would be the best promotion tool to attract people to see movies. What better way to promote 3D movies than using 3D displays in the windows?" Roche said. "They could be placed anywhere people can take a few minutes and enjoy 3D effects."

Roche said Alioscopy also has a number of potential customers who want to add autostereoscopic 3D to medical imaging, so as to enable doctors to see the full 3D environment of a patient's physical condition.

"Hopefully by the end of the year we'll have some deals in this sector to report," Roche said.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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