3D Movies Now a Huge Trend
Stereoscopic 3D movies that require red-and-blue glasses are all the rage
right now. Disney Pixar's first such production, "Up," premiered on
May 29; about two dozen more from other producers are scheduled for release by
major studios in 2009 and 2010.
But Alioscopy's product is not stereoscopic 3D. Autostereoscopic 3D is a completely different technology, but it's not nearly ready for movies or television prime time yet. The entire ecosystem of the movie and television industries would have to be upgraded-not unlike weaning the world off oil for transportation purposes.
"Display advertising definitely is the first step for us," Alioscopy CEO Philippe Roche told eWEEK during a presentation at the Autodesk Gallery at the 1 Market Street building here in downtown San Francisco. "We have some good early adopters that have come up with some creative ideas on how to expose signage tools, using our technology."
Alioscopy demonstrated its 42-inch LCD autostereoscopic 3D display, which is now a part of the design collection, in the Autodesk Gallery.
"The next step might be movie theater communication [display screens in movie theater lobbies, airports or on the street] using our technology. It would be the best promotion tool to attract people to see movies. What better way to promote 3D movies than using 3D displays in the windows?" Roche said. "They could be placed anywhere people can take a few minutes and enjoy 3D effects."
Roche said Alioscopy also has a number of potential customers who want to add autostereoscopic 3D to medical imaging, so as to enable doctors to see the full 3D environment of a patient's physical condition.
"Hopefully by the end of the year we'll have some deals in this sector to report," Roche said.