Unified communications is more than just technology; it is a way of doing business, complete with goals and measures of success, such as ROI, explains eWeek Senior Technical Analyst Andrew Garcia. The first rule a successful deployment of UC is to find a non-IT sponsor high in the corporate ranks that can push the initiative through. Other steps include keeping the end users needs in mind in terms of usability, functionality and training; try to deploy more than one piece of an overall UC implementation at a time so the project does not get bogged down; make sure line-of-business applications support the UC infrastructure; and extend UC functionality to users outside the network as well as inside.