HubSpot Helps Companies Get Found

By Jim Rapoza  |  Posted 2008-06-20 Email

In this Internet age, traditional marketing methods have become somewhat inefficient in attracting customers when it is the customers who have all of the power of choice. This is the philosophy of HubSpot, whose Internet Marketing System recently won an Impact Award for Innovative Business Strategy at the 2008 MITX Technology Awards on June 3. eWeek Chief Technology Analyst Jim Rapoza spoke with HubSpot CEO and Founder Brian Halligan after the event about how HubSpot works.

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Jim Rapoza, Chief Technology Analyst, eWEEK.For nearly fifteen years, Jim Rapoza has evaluated products and technologies in almost every technology category for eWEEK. Mr Rapoza's current technology focus is on all categories of emerging information technology though he continues to focus on core technology areas that include: content management systems, portal applications, Web publishing tools and security. Mr. Rapoza has coordinated several evaluations at enterprise organizations, including USA Today and The Prudential, to measure the capability of products and services under real-world conditions and against real-world criteria. Jim Rapoza's award-winning weekly column, Tech Directions, delves into all areas of technologies and the challenges of managing and deploying technology today.

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