In this Internet age, traditional marketing methods have become somewhat inefficient in attracting customers when it is the customers who have all of the power of choice. This is the philosophy of HubSpot, whose Internet Marketing System recently won an Impact Award for Innovative Business Strategy at the 2008 MITX Technology Awards on June 3. eWeek Chief Technology Analyst Jim Rapoza spoke with HubSpot CEO and Founder Brian Halligan after the event about how HubSpot works.
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