Return on the Green IT Investment

By Stan Gibson  |  Posted 2008-02-19 Email

The power needed to run data centers presents a double-whammy: the demand for more power raises costs for the energy, and all of that energy creates heat, which has to be cooled by air conditioning systems, which consume yet more electrical power. Senior executives are noticing, but new research shows that not everyone is practicing Green IT, as only 34 percent of CIOs surveyed by eWeek research report they are working on environmentally friendly IT initiatives. But some companies may be turning green without even knowing it. The survey also found that companies without a green initiative often wind up employing the same energy-saving procedures as those that do have such a formal initiative. Among the most prevalent technologies are server consolidation and server virtualization, as Stan Gibson reports in this eWeek Video.

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Stan Gibson is Executive Editor of eWEEK. In addition to taking part in Ziff Davis eSeminars and taking charge of special editorial projects, his columns and editorials appear regularly in both the print and online editions of eWEEK. He is chairman of eWEEK's Editorial Board, which received the 1999 Jesse H. Neal Award of the American Business Press. In ten years at eWEEK, Gibson has served eWEEK (formerly PC Week) as Executive Editor/eBiz Strategies, Deputy News Editor, Networking Editor, Assignment Editor and Department Editor. His Webcast program, 'Take Down,' appeared on He has appeared on many radio and television programs including TechTV, CNBC, PBS, WBZ-Boston, WEVD New York and New England Cable News. Gibson has appeared as keynoter at many conferences, including CAMP Expo, Society for Information Management, and the Technology Managers Forum. A 19-year veteran covering information technology, he was previously News Editor at Communications Week and was Software Editor and Systems Editor at Computerworld.

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