LAS VEGAS — VMware welcomed a record 4,300 resellers, integators and
various other business partners to its global-scope Partner Exchange
2012 event Feb. 14.
The number of attendees at the Venetian Hotel was up 20 percent from
2011 and an eye-opening 120 percent from 2010—clear indicators that
interest in sales of data center, desktop, and other types of IT
virtualization products and services continues to quickly ramp up in the
channel sector.
"In fact, about 85 percent of everything we sell at VMware comes as a
result of the channel," Scott Aronson, who leads the company's global
channel, strategic alliance and service provider relationships, told
opening general session attendees.
VMware recapped a highly successful 2011, hauling in $3.77 billion in
revenue—up markedly from $2.9 billion the previous year; reaching the
50,000-partner and 350,000-customer levels; and determining that 95
percent of enterprise data centers have at least one instance of a
VMware software product.
If that isn't market dominance, then somebody's numbers are a bit off.
If that isn't impressive enough, then consider the projection by Gartner
that the global private cloud infrastructure market will balloon to a
whopping $41.5 billion by 2015.
Aronson, CEO Paul Maritz and CTO Steve
Herrod all told attendees during their morning keynotes that VMware
intends to earn the lion's share of all that budget during the next
three years.
VMware didn't announce any new products or services at the event,
focusing instead on channel-related news. This included the
announcement of new competitancy tracks in Virtualization of
Business-Critical Applications; infrastructure as a service (IaaS); and
management of the vCenter Operations Management Suite.
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