10 Things You Should Know About Corporate Blogging - 6

 
 
By eweek  |  Posted 2007-11-21 Email Print this article Print
 
 
 
 
 
 
 
 
Blogging has become something of a rite of passage for employees at corporations all over the world. From C-level executives to knowledge workers, people have put their digital pens to the screen to discuss business affairs, corporate strategies or what a
 
 
 
Beware of Puffery

Selling yourself is one thing; tooting your own horn incessantly will turn people off. Straddling the line between marketing and self-aggrandizement is not easy, but it is necessary.

10 Things You Should Know About Corporate Blogging - 6
 
 
 
 
 
 
 
 
 
 
 

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