Adobe-Macromedia Merger Shouldnt Alter Landscape
Opinion: The companies serve different market segments with limited areas of competition and overlap.Over the past weeks, I have heard many questions about the impending mergerof Adobe and Macromedia, and the most frequent one is, "What does this mean for the publishing market?" The quick answer to this is "probably not very much." The merger makes obvious sense from a corporate consolidation standpoint, no doubt about that, but as for changes from the direct impact on the everyday reality of content producers, Im not exactly holding my breath.
The reason for this is simple: Macromedia and Adobe lived in almost mutually exclusive worlds. Macromedia dominates the Web market much as Adobe dominates graphic design and image retouching.