Amazon, Facebook Connect for Social Shopping
In a new social recommendation beta from Amazon and Facebook, when Amazon users click on the recommendations link from their Amazon home page, they can opt to connect the social network with Amazon to enhance the shopping experience.It's just a small button on Amazon users' recommendation Web pages, but the e-commerce giant's integration with Facebook Connect could light the torch for a major social shopping shift. Beginning this week, when Amazon users click on the recommendations link from their Amazon home page, they see a new beta window on the right of the screen that invites them to "Tap into Your Facebook Network."
The tagline says: "Connect to Facebook to get Amazon recommendations for you and discover your friends' Favorites and Likes."
- discovering Amazon recommendations for movies, music, and more based on your Facebook Favorites and Likes;
- seeing upcoming birthdays and finding Amazon Wish Lists for your friends on Facebook more easily;
- getting great gift suggestions for your friends based on their Facebook Favorites and Likes; and
- exploring your friends' Favorites and seeing who has similar interests.