Amazon, Wal-Mart Led Online Shopping on Black Friday, Says Report
Amazon.com, Wal-Mart, Target, Apple and Best Buy led online shopping sales on Black Friday, the traditional kickoff to the holiday shopping season, says research company ComScore. Despite an increase in Black Friday online sales over 2008, analysts are concerned that recession-conscious holiday shoppers continue to be reluctant to shop. Cyber Monday, on Nov. 30, will in many ways be the ultimate test of the nation's online shopping appetite this year.Online spending on Black Friday, the traditional day-after-Thanksgiving beginning of the holiday shopping season, was up 11 percent over a year ago, according to research company ComScore. Shoppers gravitated toward Amazon.com and Apple's online store, as well as the online sites for Wal-Mart, Target and Best Buy. Black Friday 2009 pulled in $595 million in online sales, versus $534 million for the same day in 2008. Of course, last year's Black Friday occurred during a steep economic nosedive, making any gains relative. Financial analysts have expressed concern that holiday shoppers may be more reluctant to open their wallets this year, with the NRF (National Retail Federation) estimating per capita spending over the weekend at $343.31, down from $372.57 during the same time period in 2008.
Over the first 27 days of November, about $10.57 billion was spent online, a 3 percent rise over 2008. ComScore saw a 17 percent increase of visitors to online coupon sites versus a year ago, as well as a rise in visits to comparison-shopping sites.