Asset Management Pays Off
Panelists at the Henry Stewart DAM symposium say they have saved money and gained much-needed control of digital properties; some see digital rights management as the next step. (Publish.com)NEW YORKA forum of experienced executives shared their strategies for streamlining workflow at the Henry Stewart Digital Asset Management Symposium here this week. While all began with a clear idea of the direct savings that they would realize through a DAM initiative, forum speakers said, many discovered synergies that exceeded their expectations. "The original return on investment was bringing creative back in from the print vendors," said James Voris, vice president of technology for the Playboy Entertainment Group Inc., "keeping it locally so we dont have to pay for those [service bureau] charges."
Voris soon found value "based on time savings for the dot-com group, because theyre able to produce 300 times the amount of work they were doing before." Because Playboy can repurpose content into so many different revenue-producing products, Voris said he expects a continuing stream of benefits.