Audible Develops Podcasting Usage Tools
AudibleWordcast measures actual subscribers instead of just file downloads, and its metrics might satisfy advertising industry standards.Up until now, the audience for podcasts has been a silent mob, sitting quietly in a darkened theater where advertisers couldnt count their numbers. Audible Inc. has plans to change that, announcing on Friday the first set of tools to accurately measure discrete users of podcasting services. Audible is an online provider of downloadable, spoken-word audio. The company, based in Wayne, N.J., offers audio editions of books, newspapers, magazines, radio programs and original shows. Audible currently offers some 70,000 hours of spoken audio programming from more than 250 different providers.
Its newly unveiled set of Web-based tools, called AudibleWordcast, is the first to measure actual subscribers, as opposed to just measuring file downloads.