And while BEA, with its WebLogic Integration strategy has been strong with developers and IT architects, the Fuego acquisition will enable the company to target more end users, business analysts and line-of-business executives, because Fuego offers business service orchestration, process analysis and optimization, model-driven applications, and human workflows support, Carges said. "Most large BPM deals are part of a larger SOA strategy," Lauck said."We are technology agnostic," he said. "We dont require everything to be in services and we dont require everything to be in a service bus. We have the ability to mix and match all kinds of software."Indeed, Carges said that with Fuego in its grasp, BEA will target non-WebLogic application server users as well as Microsoft .Net users as potential customers. Carges also said that as BEA is doing with its WebLogic Portal solution and the Plumtree portal software it acquired, the company will be continuing with a dual product strategy in the integration spacecontinuing on with both WebLogic Integration and Fuegos BPM solution. "We have a broad suite of integration technologies," Carges said. "WebLogic Integration is about building integration that is very much developer-focused. Its at a system-to-system level; its business process at the developer level. Fuego is more about the human interaction level and about tools directed at the business analyst." Carges said the Fuego technology is different from the back-end, system-to-system technology and more of a front-end play. Lauck, who said he will be joining BEA, along with more than 99 percent of the Fuego employees, said Fuego has worked with marketed its technology predominantly through direct sales, but is now looking forward to tapping into the BEA channel. Lombardis Favaron said the BEA acquisition "also proves that traditional middleware doesnt provide enough capability to compete in todays BPM marketplace. "For any Fuego customers who are uncertain about the future and wanting a truly process-centric enterprise, we will soon introduce a Lombardi TeamWorks migration program to help them reach their process improvement goals." Favaron said he believes BEAs view that BPM is a subset of a SOA strategy "is backward to how we would think about it They view BPM as a subset technology in a SOA We see SOA as an enabling architecture, but BPM is a superset. We look at SOA being an enabler and BPM going over the top " A Forrester Inc. document dated Feb. 24 identified Lombardi, Pegasystems Inc. and Savvion Inc. as "the three market leaders that truly excel across the full spectrum of human-centric BPMS [business process management systems]hitting the high mark with something the other vendors lacka highly granular, iterative process design approach that enables rapid design, testing, simulation and optimization when building business processes." Next Page: Questioning the move.