Chuang to Head Product

By Darryl K. Taft  |  Posted 2004-08-04 Print this article Print

Leadership"> In a memo to his staff, BEA chief executive Alfred Chuang wrote, "Scott Dietzen has decided to take a well-deserved break and move on after seven years of helping us promote WebLogics brand as the industrys most significant Web application software. "Scotts done everything Ive asked him to do during his tenure, and deserves all of our thanks for his contributions. Please join me in wishing Scott well, and I am totally confident that we will see him on the front pages of industry publications in the years to come," Chuang said. Meanwhile, Mark Carges, who was most recently head of global sales at BEA, will assume the role of CTO, Chuang said. And Chuang himself "will assume the role of the head of the PLT [Product Leadership Team]," he wrote.
With Bosworth and now Dietzen exiting BEA, speculation is rampant as to whether more defections will follow. Observers wonder whether Tod Nielsen, the companys chief marketing officer and a former colleague of Bosworths at Microsoft, will be next to defect. Rick Jackson, a vice president of marketing under Nielsen, recently took his talents to Borland Software Corp.
To read an interview with Bosworth before his departure from BEA, click here. BEA would not comment on Nielsen or other officials tenure. But in his memo, Chuang said he has created a Worldwide Field Organization to be headed by Tom Ashburn. "Charlie Ill, executive vice president of worldwide sales, and Tod Nielsen, chief marketing officer, will report to Tom [Ashburn]," Chuang wrote. "This Worldwide Field Organization will include our sales, services and marketing organizations," he added. Thomas Murphy, an analyst with The META Group Inc., said its important that the company shows stability. "The overall churn to BEA management comes at a bad time," he said. "Scott had a good connection with the community and passion for his product. "They still have lots of smart people, plenty of cash, etc. But as I say, they have to show stability and that key projects will be able to carry forward consistently," Murphy said. Added Forresters Rymer: "Dietzens departure is part of a larger change at BEA. The choice of his replacement—Mark Carges—is a key signal of the companys priorities. Carges is a doer with long experience in mission-critical platforms and applications. Dietzen is more of a visionary. "Dietzen and Bosworth are about creating new value, not about fixing operations that BEA itself admits are broken," Rymer said. "BEA has never operated in this mode before. It has always been a growth company. It is a huge change, and I expect other growth-oriented people to leave the company because either they arent interested in fix-it work or dont see an opportunity within BEA to build cool new stuff." Check out eWEEK.coms Developer & Web Services Center at for the latest news, reviews and analysis in programming environments and developer tools.

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Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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