Page Two

By Anne Chen  |  Posted 2004-05-19 Print this article Print

Berners-Lee also expressed his concern over brand protection. "People are used to www and .com as being the open quote and close quote of a brand name. A corporation would have to buy their and so on when they thought they had protected their trademark with .com," he said. "If youre going to step a new [domain] out, the governance of this resource should be fair. You should provide visible value to the overall community, not just use it as a cash cow." He encouraged his colleagues to continue working on the universality of the Web. Forcing organizations to purchase domain names for new TLDs to protect their brands, Berners-Lee said, is unnecessary.
During his keynote, Berners-Lee also applauded his colleagues for their work on the foundation for the Semantic Web and encouraged them to build applications as the second phase of its development.
"Were going to have to bootstrap and justify in the short term by producing applications," he said. "Its going to be exciting because this is the one Web where youre actually connected to something else." Check out eWEEK.coms Developer & Web Services Center at for the latest news, reviews and analysis in programming environments and developer tools.

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As a senior writer for eWEEK Labs, Anne writes articles pertaining to IT professionals and the best practices for technology implementation. Anne covers the deployment issues and the business drivers related to technologies including databases, wireless, security and network operating systems. Anne joined eWeek in 1999 as a writer for eWeek's eBiz Strategies section before moving over to Labs in 2001. Prior to eWeek, she covered business and technology at the San Jose Mercury News and at the Contra Costa Times.

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