Berners-Lee also expressed his concern over brand protection. "People are used to www and .com as being the open quote and close quote of a brand name. A corporation would have to buy their name.xxx and so on when they thought they had protected their trademark with .com," he said. "If youre going to step a new [domain] out, the governance of this resource should be fair. You should provide visible value to the overall community, not just use it as a cash cow." He encouraged his colleagues to continue working on the universality of the Web. Forcing organizations to purchase domain names for new TLDs to protect their brands, Berners-Lee said, is unnecessary.During his keynote, Berners-Lee also applauded his colleagues for their work on the foundation for the Semantic Web and encouraged them to build applications as the second phase of its development."Were going to have to bootstrap and justify in the short term by producing applications," he said. "Its going to be exciting because this is the one Web where youre actually connected to something else." Check out eWEEK.coms Developer & Web Services Center at http://developer.eweek.com for the latest news, reviews and analysis in programming environments and developer tools.