What Is Googles Place in the Contextual Web?
Google is a head-scratcher. For starters, it hosts the world's largest search engine, so its programmers know how to make connections between Web services and users. Google also now makes a Web browser, Chrome, making it a natural entity for contextual technologies. Moreover, the man who created GreaseMonkey, Aaron Boodman, is a Google programmer working on Chrome and Google Gears. eWEEK asked Google about its plans for the contextual Web and was told there was nothing new to announce, "but we are still working hard on our extensions platform for Chrome."
Web watchers can track Google Chrome extensions progress here on the Chromium site.
Even so, Iskold, Tori and others say contextual Web tools are unstoppable and that Google is very much aware of them because it has to be. "Google is experimenting with stuff like this," claimed Iskold, who recently elaborated on his contextual Web ideas for ReadWriteWeb. "It doesn't want Microsoft eating up into its home page."
Iskold's big bet is that the social Web will be where context plays the most in 2009. Services such as Glue will enable contextual social networks within the browser. Perhaps some combination of Google Friend Connect within Chrome can help Google challenge Facebook Connect.