YouTube Rules Video Land

By Chris Preimesberger  |  Posted 2009-05-02 Print this article Print

Meanwhile, iTunes, Hulu and every other player in this sector is currently a long way behind YouTube, the unequivocal master of online video.

Web researcher ComScore reported that Google/YouTube had 40.9 percent of the online video market share in March. Fox Interactive Media was far behind in second place with 3 percent, and year-old newcomer Hulu came in third with 2.6 percent.

Yahoo, which bought from Mark Cuban in 1999 and made him a multibillionaire, isn't doing all that well in this market. It had a mere 2.3 percent of the total online video market in March, followed by Microsoft Live with 2 percent.

Can a venture like Hulu eventually catch up with YouTube and become the world's No. 1 online video entertainment source? Surely it is possible, looking at all the new content Hulu has lined up. Businesses moving at Internet speed can change marketplaces very quickly.

Tune in this time next year and we'll see how the players-conflicts, drama, and all-line up.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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