YouTube Rules Video Land
Meanwhile, iTunes, Hulu and every other player in this sector is currently a
long way behind YouTube, the unequivocal master of online video.
Web researcher ComScore reported that Google/YouTube had 40.9 percent of the online video market share in March. Fox Interactive Media was far behind in second place with 3 percent, and year-old newcomer Hulu came in third with 2.6 percent.
Yahoo, which bought Broadcast.com from Mark Cuban in 1999 and made him a multibillionaire, isn't doing all that well in this market. It had a mere 2.3 percent of the total online video market in March, followed by Microsoft Live with 2 percent.
Can a venture like Hulu eventually catch up with YouTube and become the world's No. 1 online video entertainment source? Surely it is possible, looking at all the new content Hulu has lined up. Businesses moving at Internet speed can change marketplaces very quickly.
Tune in this time next year and we'll see how the players-conflicts, drama, and all-line up.