Despite a Downturn, One Dot-com Arena Is Growing
With the current dot-com shakeout, many online businesses may be unaware that the e-recruitment industry is actually growing.With the current dot-com shakeout, many online businesses may be unaware that the e-recruitment industry is actually growing. In fact, Forrester Research reports the online recruitment industry will be worth $7.1 billion by 2004. A partnership with an e-recruitment ASP can be an easy way for online businesses to help produce new revenue streams and differentiate site content cost-effectively. Visitors will be more likely to return to a Web site that provides effective candidate and employer-search capabilities in addition to other online services. This increase in site traffic produces higher advertising revenue.
Online businesses can offer their customers e-recruitment services easily and affordably without the problems and expenses involved in creating a site in-house. However, it is important to research the solutions available before signing an agreement with a large, cumbersome partner. ASPs now are creating complete solutions to fit specific business needs that include comprehensive matching and searching capabilities, easy registration tools, and performance measurement. Customer service, marketing team support and technical assistance also are available. To make the right affiliate choice, e-business professionals should check such issues as scalability, experience, network exposure, deployment time, security and e-recruitment capabilities. Numerous services and price ranges are available with sites ready for deployment in a matter of days.