FTC to See Whos Been Naughty and Nice
Selling online this holiday season will not be an easy skate around the rink at Rockefeller Center.Selling online this holiday season will not be an easy skate around the rink at Rockefeller Center. No, this year, more than ever, Big Browserotherwise known as the Federal Trade Commissionwill be making sure that you protect the privacy of your online customers and do not exaggerate claims about your merchandise. In a recent speech, FTC Chairman Timothy Muris signaled this when he advocated a new, stronger "pro-privacy agenda," warning e-tailers that the FTC will be stepping up enforcement of existing privacy regulations. This means e-tailers and other e-businesses should review their practices to make sure theyre living up to the privacy policies stated on their Web sites.
Muris also warned that The Childrens Online Privacy Protection Act shouldnt be considered childs play. To avoid the Grinch, consider how you collect and use personal informationsuch as names, home or e-mail addresses, telephone numbers, and hobbies collected using cookies or other tracking toolsfrom children under 13. Post a notice explaining your data collection methods on your home page and on every page where you compile these stats. Notices should be prominently displayed and easy for kids to understand.