Facebook Finds Greatest Number of Friends in America: Nielsen
As Facebook's global reach continues to grow, U.S. users are still far and away its largest audience, Nielsen reports.As social networking behemoth Facebook prepares for its epic initial public offering, the analysts over at Nielsen took a look at where Facebooks user base of more than 900 million people hangs out. Unsurprisingly, the United States was home to the most unique visitors to Facebook from home or work computers in March, when the data was collected, with 152,763,000 visiting the site. This works out to an active reach of 69.6 percent, meaning just under 70 percent of all those who were active online that month from computers in the U.S. logged onto Facebook. More than two out of three Americans who were active online visited Facebook, the report explained, noting that the rate was lower than in markets including Brazil, New Zealand and Italy. As recently as August 2011, Facebook overtook Orkut as the top social networking site in Brazil; it has continued to grow its audience since then, the report noted.
In New Zealand, Nielsen counted 2.6 million visitors, the second-lowest after Switzerland (just under 2 million) but the highest active reach, with 79.8 percent of all active Web users visiting the site. Facebooks second-highest active reach was in Taiwan, where 77.9 percent of all Web users visited the site in March, for a total audience of just over 11 million. In Brazil, where Facebook has an active audience of 38,138,000, about 76.7 percent of those who were active online visited the social networking site.