Facebook Oct. 23 changed its homepage again, offering users a highlight reel view of the most interesting activity that's happened in the last day and a real-time view that shows users what is happening now. This move takes on an interesting light in the wake of Microsoft's announcement at Web 2.0 Summit Oct. 21 that Bing would begin serving up public Facebook status updates. Facebook also tweaked the Suggestions section to let users help their friends find their friends, or upload pictures and video. Facebook is also prodding users to help their friends become more active on the site, displaying a "progress bar" below their profile pictures on their profile.
Facebook Oct. 23 delivered the previously reported home
page changes, offering users a highlight reel view of the most interesting activity
that's happened in the last day and a real-time view that shows users what is
happening now.
Facebook began offering the real-time feed
in the home page in March. Now it has
moved the Highlights section from the right-hand rail to the middle, so
that users can toggle back and forth between the fun and the fresh at
the click of
a button. Facebook engineer Raylene Yung explained:
"News Feed picks stories that we think you'll enjoy based on a variety of
factors including how many friends have liked and commented on it and how
likely you are to interact with that story. Once you've caught up on what you
missed, you can click through to "Live Feed" to see what's happening
right now."
Users can edit what appears in
the Live Feed view by clicking "Edit Options" at the bottom of the home page. Why is the News Feed view a highlight reel?
Resource Library:
Facebook
explained on its developer's blog that News Feed serves up popular content,
determined by an algorithm based on interest in that story. The idea is to boost
engagement, and thus, the likelihood that users will spend more time and see
more advertising.
This move also takes on an interesting light in the wake of Microsoft's announcement
at Web 2.0 Summit Oct. 21 that Bing would begin serving up public
Facebook status updates. Facebook, hungry to capitalize on Twitter's
success in providing up-to-the-minute information, clearly sees the
real-time as the big time.
Based on feedback from some of its 300 million users,
Facebook also brought back features, such as when friends have been tagged in
photos or have become fans of Pages, and when they RSVP for events, or join
groups and make new friends.
Yung allowed that while it can be "disruptive when
things are moved around," the social network put a lot of testing with
small user groups and thought into the changes.
Does Facebook have a mini-revolt on its hands? It's tough to
tell, as many users also complained about the addition of the real-time News
Feed in March. People as a rule tend not to like changes in services with which
they have become comfortable.
The question then is: Will people become comfortable
before the cries of discontent force Facebook to return things to the way they
were? Read more about the changes on TechMeme.
Meanwhile, Facebook also offered another less reported,
but still interesting change that lets users crowdsource advice on how to
navigate the vast, sometimes nebulous frontier that Facebook has become.
The Suggestions section in the right-hand corner of the
homepage has been refreshed to let users help their friends, well, find their
friends, or do other Facebookian tasks like upload pictures and video.
Facebook is also cleverly prodding users to help their friends
become more active on the site, displaying a "progress bar" below
their profile pictures on their profile. This could effectively guilt users
into becoming more active, which will be good for Facebook, if embarrassed users
don't revolt.
"Facebook is only useful and relevant if you can
connect with friends that matter to you, and so we already use this space to
show you other people that you may know and want to share with,"
wrote Facebook product manager Naomi Gleit.
"Now you also will begin
seeing new Suggestions about people with whom you are already friends,
including those who are new to the site. For instance, we may suggest that you
help a friend by suggesting friends for him if he's only connected with a few
people so far."
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