Facebook is testing the face detection and photo-tagging technology it acquired with Divvyshot. When users upload photos, faces are already selected as if they were being targeted by a digital camera, simplifying the process. New browsing and uploading utilities are also planned for Facebook Photos.
Facebook is applying the face detection and photo-tagging technology it
adapted from its purchase of startup Divvyshot
to its social network.
Facebook Photos Product Manager Sam Odio, founder of Divvyshot, said July 1
some Facebook users will see a box inviting them to "Tag a Friend."
Unlike with Facebook's previous tagging technology, users won't need to
select a face. When users upload photos, faces are already selected as if they
were being targeted by a digital camera. Users can just type a name and click
Odio provides a sample of this tagging box in this blog post.
Facebook said it believes tagging and face detection make the Website's photo-sharing
capabilities more efficient at a time when 99 percent of the nearly 500 million
Facebook users have uploaded at least one photo.
While it's true Facebook users may just upload their profile picture, Odio
claimed that more than 100 million photos are uploaded daily on Facebook.
Moreover, many people spend their time uploading, browsing and tagging photos.
"People love tagging their friends and family in photos, but we've
heard that it can be a tedious process," Odio explained. "You now can
add tags with just a couple of clicks directly from your home page and other
sections of the site, using the same face detection technology that cameras
have used for years."
Odio, who said the technology is in a limited test and that users may not
see it yet, noted that the tagging feature is just one of the improvements he
and his team will make to Facebook Photos. New browsing and uploading utilities
are also on the way.
Facebook acquired Divvyshot
as a talent acquisition in April. The startup's technology grouped its 40,000
users' photos into collections called "events," allowing multiple
people to contribute to one so that users didn't have to publish pictures as
Facebook said it would apply Divvyshot's approach to online photo sharing to
its Facebook Photos service, which, while it received a speed increase and a
refresh as part of the company's homepage redesign, was still lacking. The new
tagging functionality shows the fruits of Odio's labor.
Web photo technologies are crucial for any Internet company catering to
consumers with a social bent. Google acquired photo editing service Picnik