Apple's iPad and iPhone 4 took the No. 4 spot in Facebook's 2010 Memology, joining the Google Zeitgeist and Twitter top trends in popularity this year.
The iPad earned something of a sweep in 2010, as the
tablet computer made its way into the top trend lists of leading Internet
powers Google, Twitter and Facebook.
Facebook Dec. 14 revealed 2010 Memology, list of top
trends culled from analyzing status updates published by the social network's
500 million-plus users across 236 countries.
Apple's iPad and iPhone 4 proved to be the fourth most
popular meme on Facebook, accounting for more than 25 million posts in 2010. Lars
Backstrom, the Facebook engineer who compiled the 2010 Memology report, noted
that these two devices helped Apple move past Microsoft in market
iPads also materialized on Google's 2010 Zeitgeist
at No. 2 behind Chatroulette and ranked No. 6 on Twitter's top 10 Twitter trends
for the year.
If one were to suggest that Apple would launch a product
that proved more popular than its smash-hit iPhone, people would have laughed.
However, from Google, Twitter and Facebook, it's now
clear the iPad was the most buzzworthy consumer electronics device of the year
iPad was the only tech meme in Facebook's top 10 memes. The
fastest growing trend was the use of HMU ("hit me up"), digital slang
people used to ask their friends to hang out. While rare online in 2009, HMU emerged
in 80,000 mentions per day on Facebook in the summer.
The FIFA World Cup for soccer was No. 2, with the start
of the games and the finals posting 1.5 million and 1.3 million mentions,
Movies ranked third on the Memology list this year. Toy
Story 3, The Twilight Saga: Eclipse, Inception, Alice in Wonderland and Iron Man 2 were the five most
discussed movies. The Social Network, a film about Facebook's formation under CEO Mark Zuckerberg, did not make the short list.
At No. 5, the meme Haiti saw a peak rate of 1,800 posts
per minute Jan. 13, one day after a 7.0 magnitude rocked the country.
Pop music star Justin Bieber, who like the iPad made it
onto Google's, Twitter's and Facebook's top 10 trend lists, took the No. 6
position. Bieber, a 15-year-old pop sensation, rated No. 3 worldwide in the
Google Zeitgeist and No. 8 on Twitter.
Games on Facebook took No. 7, with biggest trending
phrase "barn raising" related to Farmville. At No. 8, Mineros/Miners
was related to the 33 Chilean miners trapped underground for 69 days.
Joining HMU in the novelty meme was Airplanes, which was
related to the hit song by B.o.B. Rounding out the 2010 Memology was the meme
for 2011 as people had high expectations for the New Year.
"References to 2011 showed a big spike on Jan. 1,
2010, as people took the new year as an opportunity to look ahead another full
year," Backstrom concluded. "As the date approaches, mentions have
steadily increased, as people make more and more plans for the coming year."
All in all, Facebook's 2010 Memology corresponded with many of the trends in the
Google Zeitgeist and Twitter top 10 Trends.
It will be interesting to see how the
memes shift over the next several years, reflecting not only the changing
times but any changes in social memes among Facebook users, for whom pop culture will clearly continue to command attention.