With the 2012 elections nearing, social media sites continue to be sources of political information for prospective voters, but they're not being used for political talk, says a Pew study.
While many people are getting some of their news and information about the
approaching November elections from social networking sites like Facebook, most
of those people aren't using the sites for political debates or for political
purposes, according to a new
from the Pew Research Center's Internet & American Life Project.
Interestingly, only about 25 percent of the 2,253 participants in the
"Politics on Social Networking Sites" study said that social
networking sites (SNS) are 'very important' or 'somewhat important' to them for
debating or discussing political issues with others, according to the report.
"Twenty-five percent SNS users say the sites are 'very important' or
'somewhat important' to them in finding other people who share their views
about important political issues."
Those numbers could be lower than most people might have expected, as
friendships are strained or become contentious when users post political
comments on their social networking pages in Facebook, Twitter and other sites.
In the online world, people are often discussing how they have deleted friends
from their social networking accounts due to political views or topics that are
offensive to others. A related
released this past March analyzed those kinds of developments in
friendships online, as people learn that they don't always agree with their
friends when it comes to politics.
In the latest survey, 36 percent of SNS users say the sites are "very
important" or "somewhat important" to them in keeping up with
political news, according to the Pew report. And 26 percent of the users say
the sites are "very important" or "somewhat important" to
them in recruiting people to get involved in political issues that matter to
"Of course, this means that sizeable majorities of social networking
site users do say the sites are not too important or not important at all for
those political activities," the report concludes.
Democrats are more likely than Republicans or independents to say the sites
are important, according to Pew.
The survey was conducted from Jan. 20 through Feb. 19, with adults 18 and
over. The margin of error for the sample is plus or minus 2.9 percentage
Two notable results from the survey stand out, according to Pew. Black SNS
users were more likely than white SNS users to say that such sites are more
important for political activities, while younger SNS users from 18 to 29 years
old are more likely than older site users to think the sites are important for
"There is considerable interest in the role that social networking
sites (SNS) are playing in politics and campaigns," the report states.
"Both Barack Obama and Mitt Romney and scores of state and local
candidates and countless advocacy groups are using Facebook pages and other
social media tools to try to engage voters this year. At the same time, some
analysts have expressed concerns about the impact of social networking sites on
the broad political culture."
Also notable based on the results of the survey is that "the clear
majority of SNS users do not report that their use of the sites has changed
their political views or activity." Only 25 percent of SNS users say they
have become more active in a political issue after discussing it or reading
posts about it on the sites, while only 16 percent say they have changed their
views about a political issue after discussing it or reading posts about it on
Contrary to what people might think, most SNS users in the survey-about 84
percent of the respondents-said they have posted little or nothing related to
politics in their recent status updates, comments and links, according to the report.
Another 63 percent said they posted nothing at all, and another 21 percent said
they posted "just a little."
"Only 6% of these users say that most or all of what they posted
recently on social networking sites is related to politics, issues, or the 2012
campaign," the report states.
In comparison, respondents were asked how much they talk about politics in
face-to-face conversations with friends, as opposed to online discussions.
"Some 33 percent say they have such conversations very often, 34 percent
say they sometimes have such conversations, 20 percent say they rarely talk
about politics, and 12 percent say they never talk about politics,"
according to the survey.