Ford
Motor Co., whose vehicles have become rolling computers thanks to partnerships
with Microsoft, Google, Bluetooth and others, announced Jan. 6 that it plans to
open a research lab near Stanford University to get closer to IT innovators.
The
Dearborn, Mich.-based automaker said that the Palo Alto, Calif., facility will
be its "first-ever dedicated R&D office on the West Coast" and
that it plans to open the lab within the next few months. It will employ around
15 people, including some recruited locally and others who will rotate in from
Ford's headquarters.
The
company is a little late to the party, although there is still plenty of room
for IT development in motor vehicles of all kinds. Electric-car makers Tesla
and Better Place are already headquartered in the Stanford Research Park area,
which includes the Palo Alto Research Center, and BMW, General Motors and the
Renault-Nissan alliance also have research centers in Silicon Valley.
Ford
said the lab will become a "hub to develop a wide spectrum of partnerships
with established and startup tech firms and with universities in the area, such
as Stanford."
Ford
licenses Microsoft's
Sync in-car connectivity system and Google's
Prediction API to improve energy efficiency, along with other IT software.
Ford uses a sophisticated radarlike system that signals drivers when other
vehicles get too close, and it also has an automatic parking feature available
on some models.
K.
Venkatesh Prasad, senior technical leader for open innovation with Ford Research
and Innovation (the company's advanced-engineering arm), said in a statement to
the press that "Silicon Valley represents a deep and dynamic technology
neighborhood and is far from Dearborn."
"With
so many opportunities and so much potential, our new lab will allow us to scout
new technologies and partners in their own environment and continue our
expansion beyond he traditional automaker mindset to drive innovation for a
better mobility experience," Prasad said.