Google July 13 blended its Picnik Web photo editing technology with Picasa Web Albums. The move comes just two weeks after Facebook began testing new tagging technology on Facebook photos.
Google July 13 said it has blended Picnik
, the Web
photo editing technology it acquired
in March, with Picasa Web Albums.
This means users using Picasa can click
the edit choice from the Edit drop-down menu or from the
Picnik icon to add funny comments to their photos in thought clouds, or add
stickers and other doodles.
Users can also execute basic edits such as cropping and resizing images, or
changing colors. Users can save the edits to their Picasa Web album by
replacing the existing image or making a new copy.
Picnik users who paid the $25 per year for the premium package of advanced
editing tools and additional effects, fonts and stickers can still do so from
their Picasa Web Albums account.
Google's integration of Picnik comes just two weeks after Facebook began testing
new tagging technology on Facebook photos.
Facebook gained this technology when it purchased
photo tagging startup Divvyshot in April.
Essentially, Web photo capability for consumers is another battleground
Google and Facebook find themselves at opposing sides.
While Picnik is geared to let Picasa Web Albums users have fun altering
photos, photo tagging is a more sober utility geared to help Facebook users
organize and identify people in pictures.