Google says it purchased SocialDeck, which makes games people play on the iPhone, BlackBerry and Facebook, the social network Google is challenging with its acquisitions.
Google confirmed Aug. 30 that it has purchased mobile social game maker
SocialDeck, the latest piece in a puzzle the search engine is putting together
to battle Facebook.
Financial terms of the deal were not disclosed.
SocialDeck makes games such a "Pet Hero MD" and "Shake and
Spell" for Apple's iPhone, Research In Motion's BlackBerry and Facebook.
These games allow "simultaneous game play across multiple mobile
devices and social networks," according to SocialDeck's Website.
In a note confirming
the acquisition on its Website, SocialDeck wrote: "We started this company
with the goal of connecting friends through social games on all kinds of
exciting new mobile devices."
The mobile and social aspects of SocialDeck are clearly what appeal to
Google, which has been arming itself to assault Facebook's social network
castle. Facebook has more than 500 million users and counting.
More troubling for Google than the social network's user base is that its
Like button is popping up on thousands of Websites all over the world to let
users vouch for brands. This lends itself well to Facebook's social advertising
plans, threatening Google's ad plot online.
Accordingly, Google has spent much of the summer investing in or acquiring
companies whose technology and talent it is using to form its so-called Google Me
$100 million or so into Zynga and acquired
Slide for $228 million.
The company also picked up
virtual currency startup Jambool and Angstro
in recent weeks before setting its sights on
A Google spokesperson told eWEEK about SocialDeck: "We were very
impressed with the team's talent as well as the technically advanced platform
engaging mobile experiences they've built.
"We're pleased to welcome them to Google, and we think they'll be great
contributors in partnership with the Google Waterloo team as we continue to
innovate in the mobile space."
Interestingly, Google made no mention of anything "social" in its
statement. The company has kept silent about its social network plans, no doubt
gearing up for a major launch, probably by the end of the year.