Google acquired media management software maker SageTV for an undisclosed sum, a purchase that will be used to fortify the Google TV service.
Google has acquired SageTV, which makes digital video
recording and media management software for home entertainment centers, for
an undisclosed sum.
Google (NASDAQ:GOOG) declined to say how many employees from SageTV
would be joining the company, where they will be based or what they will do.
However, the team will almost certainly be deployed to
work on the search engine's Google TV effort out of YouTube's offices in San
"The SageTV team has developed the latest in media
management software, and we look forward to working with them to take this
technology to the next level," is all a Google spokesperson who tell eWEEK
about the deal.
While it might be tempting to believe that because SageTV
makes DVR software, Google will use this technology to go ahead and add native
DVR to Google TV. The only way Google TV users can leverage DVR through Google
TV is through the Dish satellite service. However, most think
DVR is hardly the focus.
As part of its media management provisions, SageTV has created
Placeshifter. A $30 add-on to the $80 SageTV media center package, PlaceShifter
gives users remote access to videos, music, photos, as well as live and
Google could leverage this software for Google TV,
providing a cloud-based approach to TV content management it has only flirted
by letting users "fling" YouTube videos from their smartphones to
SageTV said in a note to customers its store has been shut down, though customer support for its DVR products will continue.
The SageTV landing page is still live, but most of the links
are dead, save for one directing users to the SageTV forums, which is where
people can glean a bit more about the company's products.
The Website includes a note announcing the deal,
confirming that SageTV joined Google to scale its own media management products:
"By teaming up with Google, we believe our ideas
will reach an even larger audience of users worldwide on many different
products, platforms and services," according to the note.
SageTV also alluded to the fact that its interested in Google's
developer efforts: "We've seen how Google's developer efforts are designed
to stimulate innovation across the Web, and as developers have played a core
role in the success of SageTV, we think our shared vision for open technology
will help us advance the online entertainment experience."
SageTV encourages interested developers to email firstname.lastname@example.org
One area where SageTV personnel might help is in bringing Google TV
to the developer masses, something Google has pledged to do via the Android
Market by incorporating Google TV specifications in its Android software
The idea, Google TV Product Manager Rishi Chandra told eWEEK
at Google I/O last month, is to enable developers to write applications
tailored for the Web TV service. This capability was due out in the first half
of the year, but Chandra said second half of the year is the more likely target
At any rate applications should fortify the user
experience, similar to the way it has for Apple's iPhone and iPad, as well as
Google's own Android Market for smartphones.