Google CEO Eric Schmidt said Google TV is on track for this fall to rival Apple TV. Meanwhile, Samsung said it is mulling using the Android-based Google TV in its own TV sets.
Google CEO Eric Schmidt said Google TV is
on track for a fall release, offering a digital TV platform geared to rival
is an ambitious effort to let users turn their
televisions into computers. The service, based on Google's Android
operating system, will let users navigate between channels, Websites and Web
applications through Google's Chrome Web browser.
Schmidt, speaking at the IFA consumer electronics show in Berlin
Sept. 7, said
the service will soak up consumers' time in the evening.
He also said the service will launch worldwide in 2011.
Google TV will call up both free and paid Web video, including pay-per-view
from DISH Cinema, said Google TV Product Marketing
Manager Brittany Bohnet during the demo at IFA. She added
that a Google TV SDK will be available for Android
Market in early 2011, reaffirming what Google said in May.
Google TV will go head-to-head
with the new Apple TV the computer maker
launched Sept. 1. Apple is now offering a hockey puck of a device for $99. The
device sports an HDMI connector, Ethernet and WiFi, optical audio, and USB
The new Apple TV offers high-definition movie rentals for $4.99 and a TV
rental option for 99 cents a show. The popular Netflix streaming service is
baked in, as is integration with YouTube, Flickr and MobileMe.
While Apple TV aims to replace the DVD
players, Google TV wants to subsume, Altimeter Group analyst Michael Gartenberg
In related Android TV news, an executive for Samsung told Bloomberg
the consumer electronics maker may make TV sets
powered by Google TV.
"We will have to see, but we are reviewing," said Yoon Boo Keun,
head of Samsung's TV business, when asked whether the company will use Android
in some sets.
This is somewhat surprising because Google TV competes with Samsung's own
Web TV platform. Currently, about half of Samsung's 3D TVs offer Web browsing
functionality, which means these sets would compete with sets offering Google
Samsung's position also comes despite the high cost reportedly associated
with components to power Google TV. Google TV is estimated to add a $300
premium to the price of TVs and other devices that use the OS, GigaOm said