How I Learned to Stop Worrying and Love the Adobe-Macromedia Merger
Opinion: Adobe's acquisition of Macromedia is good for lots of people ... well, lots of people who own Adobe stock, at least.There are two possible reactions that creative professionals could have to the announcement of Adobes planned acquisition of Macromedia. The first is probably one I cant print here without the use of profanity. Undoubtedly, the merged Adobe-Macromedia monolith will be able to bring an impressive array of technology to bear on the problems that face people trying to create content for nearly any medium. By assimilating Macromedia, Adobe gets the Web-oriented technologies it never could get any traction with itselflike the Dreamweaver Web site design and content management environment and Flash Web media platformand eliminates the few semi-viable competitive products left in digital imaging and illustration.
Its probably a good deal for Macromedia, too, from a fiduciary sense. Stock valued at $3.4 billion is nothing to shake a Wacom tablet pen at. And most of Macromedias customers are already Adobe customers.